---
title: Lead/Prospect Management
description: Your sales team has the option to compile a list of prospects using Elecate Prospect Management.  The Prospect manager captures referral, contact, and communication information. The Prospect Managemen
---

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# Lead/Prospect Management

A *Prospect* is someone **not yet ready to book**, but who may become a customer.

 

Prospect Management allows your sales team to:

- Track **potential clients**
- Record **initial interactions**
- Organize **follow-ups**
- Measure **lead sources**

The Prospect form is structured into key sections:

| Section | Purpose |
| --- | --- |
| **Contact Information** | Identify and reach the lead |
| **Referral Source** | Track where the lead came from |
| **Assignment** | Define who owns the lead |
| **Notes & Communication** | Capture context and follow-ups |

Prospect vs Customer (Critical):

| Prospect | Customer |
| --- | --- |
| Early-stage lead | Ready to book |
| No events allowed | Can create events |
| Used for tracking | Used for revenue |

**Rule:**

> You must convert a Prospect to a Customer before booking or quoting.

**Before using Prospect Management, ensure:**

 Required Access

- Access to **Sales & Marketing**
- Permission to use **CRM (Customer)**

 System Setup

- Referral Sources configured (e.g., Facebook, Website, Referral)
- Sales reps/users created
- Roles assigned for accountability

 **When to Use Prospect:**

Use Prospect when:

- A client is **inquiring**
- There is **no confirmed event yet**
- You are still **qualifying the lead**

**FIELD DEFINITIONS:**

| Field | What it Means | Format | Example | Business Impact | Required |
| --- | --- | --- | --- | --- | --- |
| **Name** | Prospect’s name | Text | Maria Lopez | Identifies lead | ✅ |
| **Company** | Business name | Text | ABC Corp | B2B segmentation | ❌ |
| **Phone** | Contact number | Numeric | +503 7777-8888 | Direct follow-up | ✅ |
| **Email** | Email address | Email | maria@email.com | Communication | ✅ |
| **Referral Source** | How they found you | Dropdown | Instagram | Tracks marketing ROI | ✅ |
| **Assigned To** | Sales representative | Dropdown | John Perez | Accountability | ✅ |
| **Notes** | Additional info | Text | Wedding, 150 guests | Improves conversion | ❌ |
| **Created Date** | Entry creation date | Auto | 2026-05-25 |  |  |

**DECISION FRAMEWORKS:**

 

When to Use Prospect vs Customer:

 

| Scenario | Action | Explanation |
| --- | --- | --- |
| Initial inquiry | Prospect | Early-stage tracking |
| Client asks for pricing | Convert to Customer | Required for quoting |
| Repeat client | Customer | Skip Prospect |
| Marketing leads | Prospect | Track campaign performance |
| Confirmed booking interest | Prospect → Customer | Convert immediately |

**A) To add a new Lead/Prospect:**

1. Go to ***Sales & Marketing*** in the left side panel.
2. Click on ***Customer (CRM)***.
3. Click ***Lead/Prospect*** in the navigation bar.
4. Click ***Lead/Prospect Management***.  
   ![](https://faq.elecate.com/hs-fs/hubfs/image-png-Jul-18-2024-03-12-12-4965-PM.png?width=670&height=452&name=image-png-Jul-18-2024-03-12-12-4965-PM.png)
5. Click ***New Entry***.  
   ![](https://faq.elecate.com/hs-fs/hubfs/image-png-Jul-18-2024-03-28-07-9063-PM.png?width=670&height=290&name=image-png-Jul-18-2024-03-28-07-9063-PM.png)
6. Fill in the information of the **New Lead/Prospect information**.  
   ![](https://faq.elecate.com/hs-fs/hubfs/image-png-Jul-18-2024-03-29-00-7388-PM.png?width=670&height=317&name=image-png-Jul-18-2024-03-29-00-7388-PM.png)
7. Click on ***Save***.  
   ![](https://faq.elecate.com/hs-fs/hubfs/image-png-Jul-18-2024-03-29-27-1456-PM.png?width=670&height=322&name=image-png-Jul-18-2024-03-29-27-1456-PM.png)
8. Additional Info, add extra details about Prospect such as: **Prospect Profile, Financial Budget and Special Date:**

![](https://faq.elecate.com/hs-fs/hubfs/image-png-May-25-2026-05-31-46-4409-PM.png?width=670&height=319&name=image-png-May-25-2026-05-31-46-4409-PM.png)

          9.  Notes, helps the user to leave important information or details about the **Prospect created:**

![](https://faq.elecate.com/hs-fs/hubfs/image-png-May-25-2026-05-35-38-9012-PM.png?width=1530&height=623&name=image-png-May-25-2026-05-35-38-9012-PM.png)   
10.  Secondary Contact, allows the user to add a **secondary contact for the Prospect created:**

![](https://faq.elecate.com/hs-fs/hubfs/image-png-May-25-2026-05-36-26-9271-PM.png?width=1535&height=585&name=image-png-May-25-2026-05-36-26-9271-PM.png)

11.  Lead Details, allows the user to track the event´s information such as: **Guest Count, Event Date, Event Time, etc.:** 

![](https://faq.elecate.com/hs-fs/hubfs/image-png-May-25-2026-05-38-07-1139-PM.png?width=1530&height=707&name=image-png-May-25-2026-05-38-07-1139-PM.png)

12.  CRM, track and manage customer interactions by setting the **Last Action** and scheduling the **Next Action**. You can also view the **CRM activity history** and upload files for record-keeping, helping maintain organized and up-to-date communication details: 

![](https://faq.elecate.com/hs-fs/hubfs/image-png-May-25-2026-05-39-18-9885-PM.png?width=1530&height=922&name=image-png-May-25-2026-05-39-18-9885-PM.png)

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