---
title: Email Template - Merge Fields
description: Quick Reference Guide for Dynamic Placeholders in Email Templates
---

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# Email Template - Merge Fields

## Quick Reference Guide for Dynamic Placeholders in Email Templates

**What are merge fields and how do I use them?**

Merge fields are placeholders that automatically pull data from your event, customer, or invoice records into your email templates. They are enclosed in double brackets (e.g., `[[EventName]]`) and replaced with real values when the email is generated.

For example:

- If your template says:  
  *“Your event \[\[EventName\]\] is scheduled for \[\[EventDate\]\] at \[\[Location\]\].”*
- The email will display:  
  *“Your event ACME Product Launch is scheduled for 02/20/2026 at ACME HQ – Rooftop.”*

Use the **Placeholder** column to find the correct tag, the **Description** column to understand what data it represents, and the **Example** column for a sample value.

| **Placeholder** | **Description** | **Example** |
| --- | --- | --- |
| \[\[EventType\]\] | Event type text. | Conference / Wedding / Delivery |
| \[\[EventId\]\] | Unique identifier for the event (often also used as invoice number). | 12458 |
| \[\[EventName\]\] | Event name/title. | ACME Product Launch |
| \[\[EventDate\]\] | Event date (short format). | 02/20/2026 |
| \[\[EventDateLong\]\] | Event date (long format). | Friday, February 20, 2026 |
| \[\[StartTime\]\] | Event start time. | 5:00 PM |
| \[\[EndTime\]\] | Event end time. | 9:00 PM |
| \[\[InvoiceNumber\]\] | Alias of \[\[EventId\]\] (invoice number usually equals EventId). | 12458 |
| \[\[CustomerName\]\] | Customer or account name. | ACME Corp |
| \[\[CustomerID\]\] | Customer identifier. | 900123 |
| \[\[CustomerContact\]\] | Customer contact person. | Jane Doe |
| \[\[CustomerTerms\]\] | Customer payment terms. | Net 30 |
| \[\[CostCenter\]\] | Cost center for the event. | MKT-2026-PL |
| \[\[GuestCount\]\] | Number of guests. | 150 |
| \[\[NumberOfGuests\]\] | Alias of \[\[GuestCount\]\]. | 150 |
| \[\[Location\]\] | Event location (also used for delivery location). | ACME HQ – Rooftop |
| \[\[DeliveryLocation\]\] | Alias of \[\[Location\]\]. | ACME HQ – Rooftop |
| \[\[DeliveryAddress1\]\] | Delivery address line 1. | 123 Main St |
| \[\[DeliveryAddress2\]\] | Delivery address line 2. | Suite 500 |
| \[\[DeliveryCity\]\] | Delivery city. | Seattle |
| \[\[DeliveryState\]\] | Delivery state/province. | WA |
| \[\[DeliveryPostalCode\]\] | Delivery postal/ZIP code. | 98101 |
| \[\[DeliveryInstructions\]\] | Special delivery instructions. | Use loading dock B; call upon arrival. |
| \[\[DeliveryFoodSetup\]\] | Food setup time. | 4:30 PM |
| \[\[DeliveryFoodOnSite\]\] | Food on-site delivery time. | 5:15 PM |
| \[\[Address\]\] | Formatted full address. | 123 Main St, Suite 500, Seattle, WA 98101 |
| \[\[Salesperson\]\] | Assigned salesperson name. | Carlos Pérez |
| \[\[SalesPersonName\]\] | Salesperson full name. | Carlos Pérez |
| \[\[SalesPersonEmail\]\] | Salesperson email address. | carlos.perez@example.com |
| \[\[SalesPersonPhone\]\] | Salesperson phone (may include extension). | (555) 555-0123 Ext 204 |
| \[\[SalesPersonMobile\]\] | Salesperson mobile number. | (555) 555-0456 |
| \[\[EquipmentDeliveryDate\]\] | Equipment delivery date (short). | 02/19/2026 |
| \[\[EquipmentDeliveryStartTime\]\] | Equipment delivery start time. | 1:00 PM |
| \[\[EquipmentDeliveryEndTime\]\] | Equipment delivery end time. | 3:00 PM |
| \[\[EquipmentDeliveryStartLong\]\] | Equipment delivery start date (long). | Thursday, February 19, 2026 |
| \[\[EquipmentDeliveryEndLong\]\] | Equipment delivery end date (long). | Thursday, February 19, 2026 |
| \[\[EquipmentPickupDate\]\] | Equipment pickup date (short). | 02/21/2026 |
| \[\[EquipmentPickupTimeFrom\]\] | Equipment pickup start time. | 8:00 AM |
| \[\[EquipmentPickupTimeTo\]\] | Equipment pickup end time. | 10:00 AM |
| \[\[EquipmentPickupFromLong\]\] | Equipment pickup start date (long). | Saturday, February 21, 2026 |
| \[\[EquipmentPickupToLong\]\] | Equipment pickup end date (long). | Saturday, February 21, 2026 |
| \[\[EventTotal\]\] | Event total (pre-tax), formatted currency. | $11,000.00 |
| \[\[EventTotalWithTax\]\] | Event total (with tax), formatted currency. | $12,450.00 |
| \[\[BalanceDueWithTax\]\] | Balance due (with tax), formatted currency. | $2,450.00 |
| \[\[TotalPaid\]\] | Total paid, formatted currency. | $10,000.00 |
| \[\[SalesTax\]\] | Sales tax, formatted currency. | $1,450.00 |
| \[\[Accepted\]\] | Invitation acceptance status. | Accepted |
| \[\[ResponseDate\]\] | Date of response (long). | Wednesday, February 18, 2026 |
| \[\[Equipment\]\] | Equipment protection plan choice. | Declined |
| \[\[Weather\]\] | Weather protection plan choice. | Accepted |
| \[\[Modified\]\] | Modified rental contract choice. | Accepted |
| \[\[BillingContact\]\] | Billing contact person. | John Smith |
| \[\[EDINumber\]\] | EDI number. | 100234 |
| \[\[StaffID\]\] | Staff identifier. | 5012 |
| \[\[StaffName\]\] | Staff name. | Ana Rodríguez |
| \[\[OfficeTime\]\] | Office time for staff. | 9:00 AM – 5:00 PM |
| \[\[DressCode\]\] | Dress code. | Black shirt, black pants, non-slip shoes |
| \[\[Dressed\]\] | Dressed status. | Yes |
| \[\[SkillType\]\] | Skill type. | Sous Chef |
| \[\[LastAction\]\] | Last action taken. | Confirmed shift |
| \[\[ProductionNotes\]\] | Production notes. | Allergies: nuts; extra vegan trays |
| \[\[PreviousStart\]\] | Previous start time. | 3:00 PM |
| \[\[PreviousEnd\]\] | Previous end time. | 7:00 PM |
| \[\[CompanyName\]\] | Company/Organization name. | Contoso Catering |
| \[\[City\]\] | Customer city. | Seattle |
| \[\[State\]\] | Customer state. | WA |
| \[\[PostalCode\]\] | Customer postal code. | 98101 |

 

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